To help secure funding from the England Cricket Board (ECB), Durham Cricket were tasked with presenting how investment into the club could benefit its stakeholders. This included not only the club and first team players, but also local businesses, clubs and councils.
And so, an ambitious concept was born; a tale of young girl’s first encounter and experience with cricket leading her to pursuing a dream of becoming a professional cricketer. This concept allowed us to capture each stage of the cricket development pathway, with the individual benefitting from the initiatives and facilities that would be available with the funding.
The result, an emotive and engaging video that definitely knocked us for 6! Take a look...