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It's not every day a professional sports team decides to rebrand itself, especially one steeped in so much tradition, history and success as Durham County Cricket Club. In a bid to modernise and better align the club with its ambitions, we set about creating a unique, memorable and cool brand that was a hit with every stakeholder!


The design took references from current NFL and NBA franchises to provide an instantly recognisable brand, that appeals to all demographics of fans. Durham Cricket was formed and the historic lion was merged with the letter 'D' to produce the identity it is today.

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