Up Up & Away

Tasked with visually improving the away end at Sunderland AFC’s Stadium of Light, we decided to use ‘football banter’ as the theme. We created humorous type on the stairwells that leads the away fans all the way up to the away section of the stadium. As it is quite a climb, the type poked fun at just how high you are with references to football. We have been told that this light-hearted approach can have a positive psychological effect on fans and potentially cause them not to be troublesome… Well, one can hope!