If you thought kids nowadays liked to stayed inside and play computer games, you would be absolutely correct. However, Daniel Dokmencian isn’t like most kids. The ‘Health Kid’ does things slightly different.

Imagine a morning personal training session, a full day at school, football training and then homework… all in a day’s work for young Daniel.

We were recruited to help create a promotional video for the Health Kid, that would act as a teaser for his soon to be released YouTube channel that Ynot will manage. Our clever little creative team also worked up a bespoke identity for Daniel that captured the ‘superhero’ mentality Daniel has towards health and fitness… move aside Usain Bolt!