Following a brand consultation with new-to-market, Swing Bridge Finance, Ynot were asked to create a unique and professional identity for the bridging loan company.
The overall style of the brand takes its influence from blueprints – serving as a subtle nod to the property market in which Swing Bridge Finance’s clients operate in. We believe the blueprints theme works particularly well with Swing Bridge Finance’s key messages; it has no secrets, the fundamental workings and processes are clear to see, it’s intelligent and transparent.
The distinct ‘S’ symbol was derived from the curved shape of the Swing Bridge in Newcastle Upon Tyne and the relevance of the Swing Bridge Finance company name. It is a bold and powerful mark, almost Super-Hero like in appearance, which can be used in tongue in cheek when marketing it, with Swing Bridge Finance the superheroes saving the day. A quirky element that is both professional and commercial.