AFC Wimbledon’s 9,000 seater stadium, Plough Lane, required a new brand identity to help promote its conference and events offering.

Taking inspiration from the club’s crest and the Wimbledon Coat of Arms, we subtly transformed the ‘gold fret’ to resemble the shape of the stadium.

Utilising the club’s typeface and colour scheme, the resulting brand helps portray Plough Lane Stadium as a modern and progressive venue, that incorporates AFC Wimbledon’s proud heritage and prestige.