They don’t come much bigger than this. Teaming up with Sky Sports to capture the magnitude of two heavyweight champions fighting for the undefeated crown was pretty special.
We provided our copy writing skills to help create this stunning promotional video which aired for three weeks in the lead up to the Joshua vs. Parker showdown.
With the theme centred around ‘forces of nature’ to reflect the immense stature of the athletes, the brief from Sky Sports was to create emotive and inspiring copy to accompany the spectacular video footage and we duly delivered. To top it off, hair-raising sound effects were added to produce a total knockout of a promo.