It’s not every day a professional sports team decides to rebrand itself, especially one steeped in so much tradition, history and success.
But our long-lasting relationship with Durham County Cricket Club ensured we were trusted to deliver a full club-wide rebrand and launch video to usher in the new era of ‘Durham Cricket’.
Taking reference from the original Durham County Cricket Club crest, the lion figure was reworked to create a new modern look and feel. The design took references from current NFL and NBA franchises to provide an instantly recognisable brand, that appeals to all demographics of fans.
The lion head and capital ‘D’ were combined to form a distinct stand-alone symbol. The original Durham team colours have also been utilised and contrast effectively to give a bold and striking design that is is emotive, inspiring, and individual to Durham.
The club fully embraced the new identity as Ynot proudly designed the 2019 playing and training wear and ensured any marketing material, merchandise and signage was produced in time for the new season!