Durham Cricket Brand Launch

To accompany the launch of the Durham Cricket rebrand, the club set us the challenge of creating a promotional video that captured the essence of cricket in the North East and Durham Cricket’s desire to regain its position at the top of domestic cricket.

Utilising the North East’s iconic landscape, the theme focussed on two narratives; grassroots cricket and elite level performance, that could be simultaneously merged to create one seamless notion. Children from a local junior cricket club were used alongside Durham first team players to create a feeling of inclusivity and togetherness.

Combined with an inspiring script and recognisable North East voiceover, Durham Cricket we’re bowled over by the production, with the video being widely praised and featuring in local and national media.