Boyle Sports Roller Derby

Betting giant, Boyle Sports, asked us to create a concept that tied in the upcoming Cheltenham Festival with their contractual player appearances.

We proposed capturing the players taking part in Roller Derby! The nostalgic horse racing arcade-game provided the perfect back drop for a competitive and engaging video, as the players donned jockey silks and radio presenter Justin Lockwood commentated through the action.

Take a watch!