The sports betting market is one of the most competitive market places out there as companies fight over consumers’ attention and valuable pennies. With so much competition, standing out from the crowd and providing genuine value is a tactic many try to implement but few succeed in executing.

We teamed up with Black Type to help stack the odds in their favour, develop and managing a social media strategy that would help raise brand awareness, increase engagement with followers and communicate Black Type’s underlying message of providing value to its customers.

The infograph below shows the incredible stats from our World Cup campaign, but head to Black Type’s Facebook, Instagram or Twitter pages to see what we’ve been up to!