The travel industry is full of dreamers. People dreaming of their next holiday away, their next adventure, their next trip of a lifetime.

In undertaking a rebranding exercise with Beds With Ease, a leading bedbank provider, our aim was to intergrate this notion of ‘dreaming’ into their new identity. Playing on the bed theme, we were able to create the shape of a bed (the perfect place to dream) by using the letter ‘B’ rotated on its side.

The beauty of the design is in its simplicity. The illusion provides an element of surprise and wit when discovered and created an instantly recognisable brand.